TikTok penetration in selected countries and territories 2023

As of January 2023, the United Arab Emirates was the country with the highest TikTok reach, with virtually over 100 percent of the population aged 18 and older using the popular social video app. Saudi Arabia followed, with a reach of over 100 percent. The United States saw approximately 43 percent of its digital population using TikTok, with approximately 113 million users in the country.

TikTok penetration in selected countries and territories as of January 2023

Characteristic	Share of population
United Arab Emirates*	105.2%
Saudi Arabia*	103.3%
Malaysia	77.7%
Chile	73.4%
Thailand	69.1%
Vietnam	68.9%
Mexico	63.6%
Israel	62.8%
Philippines	58.2%
Indonesia	56.8%
Ireland	55.1%
Colombia	52.1%
Brazil	50.4%
Argentina	49%
Turkey	48.2%
Russia	47.9%
Romania	46.8%
Singapore	46.5%
United States	42.7%
Spain	42.1%
France	40.9%
New Zealand	40.8%
Sweden	40.6%
Australia	40.3%
Netherlands	39.6%
Norway	37.8%
Belgium	37.7%
Portugal	37.6%
United Kingdom	36.7%
Morocco	35.9%
Greece	35%
Italy	34.3%
Egypt	34.3%
Canada	34.2%
Poland	29.9%
Germany	29.7%
South Africa	29.6%
Switzerland	28.9%
Denmark	28.6%
Taiwan	28.4%
Czechia	26.3%
Japan	23%
Worldwide	19.5%
South Korea	12.7%

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Release date

January 2023

More information

Region

Worldwide

Survey time period

January 2023

Age group

18 years and older

Special properties

Number of adult users* that avertisers can reach on TikTok compared to the adult population

Method of interview

Online survey

Supplementary notes

According to the source: "Data are not available for all locations, worldwide figure based on available locations only."
*According to the source: "values may exceed 100 percent due to duplicate and fake accounts, user age misstatements, different research dates, and differences in census data"

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