As of July 2024, the United Arab Emirates and Saudi Arabia were the countries with the highest TikTok reach, with virtually over 120 percent of the population aged 18 and older using the popular social video app. Malaysia followed, with a reach of 107.3 percent. The United States saw around 45 percent of its digital population using TikTok, with over 120 million users in the country.
TikTok penetration in selected countries and territories as of July 2024
Number of adult users* that avertisers can reach on TikTok compared to the adult population
Supplementary notes
According to the source: "Data are not available for all locations, worldwide figure based on available locations only."
*According to the source: "values may exceed 100 percent due to duplicate and fake accounts, user age misstatements, different research dates, and differences in census data"
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We Are Social, & DataReportal, & Meltwater. (July 31, 2024). TikTok penetration in selected countries and territories as of July 2024 [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/
We Are Social, und DataReportal, und Meltwater. "TikTok penetration in selected countries and territories as of July 2024." Chart. July 31, 2024. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/
We Are Social, DataReportal, Meltwater. (2024). TikTok penetration in selected countries and territories as of July 2024. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/
We Are Social, and DataReportal, and Meltwater. "Tiktok Penetration in Selected Countries and Territories as of July 2024." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/
We Are Social & DataReportal & Meltwater, TikTok penetration in selected countries and territories as of July 2024 Statista, https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/ (last visited December 13, 2024)
TikTok penetration in selected countries and territories as of July 2024 [Graph], We Are Social, & DataReportal, & Meltwater, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country/