TikTok penetration in selected countries and territories 2024

As of January 2024, the United Arab Emirates and Saudi Arabia were the countries with the highest TikTok reach, with virtually over 130 percent of the population aged 18 and older using the popular social video app. Malaysia followed, with a reach of 113 percent. The United States saw almost 54 percent of its digital population using TikTok, with approximately 150 million users in the country.

TikTok penetration in selected countries and territories as of January 2024

Characteristic	Share of population
United Arab Emirates*	136.4%
Saudi Arabia*	135%
Malaysia*	113.6%
Vietnam	92.6%
Chile	89.4%
Mexico	80.8%
Thailand	75.8%
Israel	72.6%
Colombia	70.1%
Singapore	65.2%
Indonesia	64.8%
Philippines	64.4%
Argentina	63.6%
Ireland	60.6%
Turkey	60.3%
Brazil	59.8%
Romania	56.3%
United States	55.3%
Russia	51.3%
France	49.4%
Morocco	47.3%
New Zealand	47.2%
Egypt	46.7%
Australia	46.6%
Greece	44.6%
South Africa	43.2%
Belgium	43%
Portugal	42.6%
Sweden	42.4%
Spain	42.2%
United Kingdom	42.2%
Bulgaria	41.9%
Italy	41.9%
Netherlands	41.8%
Norway	40.8%
Hungary	39%
Canada	38%
Poland	34.7%
Austria	34.5%
Kenya	34%
Germany	34%
Switzerland	33.2%
Croatia	31.7%
Denmark	30.3%
Taiwan	27.8%
Worldwide	27.5%
Japan	24.7%
Czechia	24.5%
Nigeria	20.8%
South Korea	15.6%

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Release date

January 2024

More information

Region

Worldwide

Survey time period

January 2024

Age group

18 years and older

Special properties

Number of adult users* that avertisers can reach on TikTok compared to the adult population

Method of interview

Online survey

Supplementary notes

According to the source: "Data are not available for all locations, worldwide figure based on available locations only."
*According to the source: "values may exceed 100 percent due to duplicate and fake accounts, user age misstatements, different research dates, and differences in census data"

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