In 2022, one out of 10 TikTok users surveyed in Chile said Nike was the first brand to come to mind in the context of that social media platform. Adidas and Coca-Cola followed, mentioned by 7.8 and 7.3 percent of respondents, respectively. According to an estimate, over 6.6 million people used TikTok in Chile in 2023.
Top-of-mind brands on TikTok according to users in Chile in 2022
This question was phrased by the source as follows: "If we talk about TikTok and I quickly ask you to think of a brand, what is the first one that comes to your mind?"
Zara, YouTube, Toyota, Open English, Mac, Chanel, Nivea, H&M, Gucci, WOM, Reebok, Rappi, Lider, Jordan, Facebook, Avon, Aliexpress, Android, Bang, BTS, Bufu, CeraVe, Columbia, Orange Crush, Dior, Eucerin, HBO, Jumbo, Makita, Mercedes Benz, Nintendo, NYX, Paris, Shopee, Tesla, TikTok, TVN, Vans, D&D, Spotify, Sony, Shein, Puma, Pepsi, Netflix, L’Oreal, Instagram, Apple, and Fanta were each mentioned by less than two percent of respondents.
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Jelly. (January 6, 2023). Top-of-mind brands on TikTok according to users in Chile in 2022 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1358313/top-mind-brands-tiktok-chile/
Jelly. "Top-of-mind brands on TikTok according to users in Chile in 2022." Chart. January 6, 2023. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1358313/top-mind-brands-tiktok-chile/
Jelly. (2023). Top-of-mind brands on TikTok according to users in Chile in 2022. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1358313/top-mind-brands-tiktok-chile/
Jelly. "Top-of-mind Brands on Tiktok According to Users in Chile in 2022." Statista, Statista Inc., 6 Jan 2023, https://www.statista.com/statistics/1358313/top-mind-brands-tiktok-chile/
Jelly, Top-of-mind brands on TikTok according to users in Chile in 2022 Statista, https://www.statista.com/statistics/1358313/top-mind-brands-tiktok-chile/ (last visited September 19, 2024)
Top-of-mind brands on TikTok according to users in Chile in 2022 [Graph], Jelly, January 6, 2023. [Online]. Available: https://www.statista.com/statistics/1358313/top-mind-brands-tiktok-chile/