Favorite social media platforms in Chile Q3 2023

Published by
Tiago Bianchi,
Mar 18, 2024

According to a survey during the third quarter of 2023, 33.8 percent of online audiences in Chile stated that Instagram was their favorite social media platform, with a usage reach of 87.2 percent among the online population. Besides being the most used network, WhatsApp followed as the social platform of choice for around 27.7 percent of the respondents, while Facebook was preferred by 13.1 percent of the Chilean internet users. Despite the significant growth of the platform, only 13.1 percent of Chilean internet users said that TikTok was their favorite platform.

Favorite social media platforms among internet users in Chile as of 3rd quarter 2023

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Release date

February 2024

Region

Chile

Survey time period

Q3 2023

Age group

16-64 years

Special properties

internet users

Method of interview

Online panel

Supplementary notes

Users who claimed each option was their "favorite" social media platform. YouTube was not offered as an option for this question in the survey.

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Overview

8

Usage

7

Facebook and Messenger

6

Instagram

7

TikTok

6

YouTube

5

Other networks

6

Social advertising

5

Influencer marketing

5

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Topics

Social media usage in ChileSocial media usage in Latin AmericaInternet usage in ChileAdvertising in ChileInternet usage in Latin America
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