Chile: reasons for Instagram usage 2022

Published by
Tiago Bianchi,
Jan 13, 2023
According to a survey carried out in Chile in April 2022, 81 percent of the Instagram users in the country claimed that entertainment was the main reason for using the platform. Being informed about current topics and connect with significant ones followed as the most important reasons for 60.3 percent and 42.3 percent of the interviewees. On the other hand, browsing for products and brand services was listed as the most common activity in the platform by the interviewed users, only then followed by connecting themselves with friends and family.

Most popular reasons for Instagram usage in Chile as of April 2022

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Sources

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Release date

April 2022

Region

Chile

Survey time period

April 2022

Number of respondents

400 respondents

Age group

15-55 years

Special properties

among Instagram users

Method of interview

Online panel

Supplementary notes

The source does not specify the date of the survey. The date given is the release date.

Multiple answers were possible.

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