Awareness of ethical consumption in Japan 2023, by gender

Published by C. Diep, Feb 6, 2024
According to a survey conducted in October 2023 in Japan, the majority of respondents have never heard of the term "ethical consumption". While more than 23 percent of female respondents were aware of the term without knowing its meaning, only close to 18 percent of male respondents have heard the term before.
Ethical consumption refers to consumption while taking note of social issues and supporting businesses addressing such issues. It is closely related to the Sustainable Development Goals (SDGs).

Awareness of the term "ethical consumption" in Japan as of October 2023, by gender

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Release date

November 2023

Region

Japan

Survey time period

October 5 to 8, 2023

Number of respondents

5,000*

Age group

18 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

*2,408 male and 2,592 female respondents.

Original question: "Do you know the term 'ethical consumption'?"
Figures may not add up to 100 percent due to rounding by the source.

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