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Global app publishers online marketing budget adjustments for iOS apps 2021

Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021

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Source

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Release date

November 2021

Region

Worldwide

Survey time period

2021

Special properties

publishers with more than 100,000 DAU

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

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Statistics on " Apple App Store "

Statistics on Apple App Store

Overview

6

Downloads and usage

6

Consumer spending and revenues

7

iOS app publishers and developers

7

Software development kits (SDKs)

7

Data collection

6

App Store content removal

7

Spotlight: App Store Optimization (ASO)

8

Further related statistics

21

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