Interest in livestream shopping and shoppable videos in Spain 2021

Level of interest in livestream shopping and shoppable videos in Spain in 2021

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2021

Region

Spain

Survey time period

2021*

Number of respondents

1,046 online users

Age group

16 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source does not specify the survey date.

To the questions:
- "Algunas marcas hacen retransmisiones en directo (livestream shopping) a través de personal propio o de influencers-streamers promocionando sus productos. A esas retransmisiones se unen por la red los clientes pudiendo interactuar y preguntar, pero, sobre todo, comprar en tiempo real. ¿Cómo de interesante te parece esta opción de hacer publicidad?"
("Some brands make live broadcasts (livestream shopping) through their own staff or influencers-streamers promoting their products. Customers join these broadcasts through the network and can interact and ask questions, but, above all, buy in real time. How interesting do you find this advertising option?")

- "Algunas marcas utilizan videos online informativos (shoppable videos) de sus productos para ayudar al cliente a tomar la decisión de compra online. ¿Cómo de interesante te parece esta opción de hacer publicidad?"
("Some brands use informative online videos (shoppable videos) of their products to help the customer make an online purchase decision. How interesting do you find this advertising option?")

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Statistics on " Live commerce "

Other statistics that may interest you Live commerce

Overview

5

China

6

United States

6

Europe

8

Latin America

6
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.