In 2021, when asked if they had ever purchased anything during a livestream shopping event, more than three-quarters of U.S. respondents between the ages of 35 and 44 said they had. In contrast, users under 18 years old were the least likely to make purchases at live commerce events. According to projections, the size of the live commerce market in the United States was about 11 billion U.S. dollars that year.
Share of users who had purchased something during a livestream shopping event in the United States as of 2021, by age group
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The Influencer Marketing Factory. (January 5, 2022). Share of users who had purchased something during a livestream shopping event in the United States as of 2021, by age group [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory. "Share of users who had purchased something during a livestream shopping event in the United States as of 2021, by age group." Chart. January 5, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory. (2022). Share of users who had purchased something during a livestream shopping event in the United States as of 2021, by age group. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory. "Share of Users Who Had Purchased Something during a Livestream Shopping Event in The United States as of 2021, by Age Group." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory, Share of users who had purchased something during a livestream shopping event in the United States as of 2021, by age group Statista, https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/ (last visited June 26, 2022)
