AR/VR dressing rooms impact on online luxury sales in the UK 2021, by generation
According to a recent survey conducted among luxury shoppers in the United Kingdom (UK), for seven percent of luxury shoppers aged between 41 and 56, which the source categorized as Generation X, AR/VR dressing rooms were a driving factor for online luxury shopping in 2021. Among Gen Z and millennials, the use of AR and VR technologies in dressing rooms was a driving factor for six percent of luxury shoppers.