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Factors affecting paying intention among online audio users in China 2021

Published by
Lai Lin Thomala,
Dec 5, 2022
According to a survey on online audio market in China conducted in October 2021, around 66 percent of respondents stated that content was the most important factor to consider when paying for online audio services. Interface design and price were other influencing aspects among the surveyed Chinese online audio consumers.

Leading factors to consider when paying for online audio products in China as of October 2021

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Source

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Release date

November 2021

Region

China

Survey time period

as of October 2021

Number of respondents

2,724 respondents

Method of interview

Online survey

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Statistics on " Online audio in China "

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Statistics on Online audio in China

Overview

5

Market segments

6

Leading platforms

6

Online audio usage

6

User demographics

4

Paying users

6

Further related statistics

21

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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