Daily time spent on online audio in China 2021

Published by
Lai Lin Thomala,
Apr 21, 2023
A survey conducted in October 2021 among Chinese online audio users showed that almost a half of respondents listened to online audio content two to five hours per day on average. Major audio content platforms in China, like Ximalaya and Lizhi, have been expanding their content distribution channels from smartphones to smart speakers, smart home devices, and automobiles.

Average number of hours listening to online audio per day in China as of October 2021

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Release date

November 2021

Region

China

Survey time period

as of October 2021

Number of respondents

2,724 respondents

Method of interview

Online survey

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Overview

5

Market segments

6

Leading platforms

6

Online audio usage

6

User demographics

4

Paying users

6

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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