Paying online audio user distribution in China 2021, by monthly income level

Published by
Lai Lin Thomala,
Jul 3, 2023
A survey conducted in October 2021 among Chinese online audio users showed that over a half of respondents who paid for online audio content earned 5,000 to 15,000 yuan per month. Ximalaya and Lizhi were the leading online audio apps in China.

Share of online audio content paying users in China as of October 2021, by monthly income level

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Source

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Release date

January 2022

Region

China

Survey time period

as of October 2021

Number of respondents

3,405 respondents

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of February 2022).

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Overview

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Paying users

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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