According to a survey on audio market in China conducted in January 2022, Ximalaya was the most well-known mobile audio service provider, with over 82 percent of respondents reporting to have heard of the brand. Qingting FM and Lanren Tingshu were other leading players in this market.
Brand awareness of major audio apps in China as of January 2022
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Analysys. (March 29, 2022). Brand awareness of major audio apps in China as of January 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1308334/china-brand-awareness-of-major-audio-platforms/
Analysys. "Brand awareness of major audio apps in China as of January 2022." Chart. March 29, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1308334/china-brand-awareness-of-major-audio-platforms/
Analysys. (2022). Brand awareness of major audio apps in China as of January 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1308334/china-brand-awareness-of-major-audio-platforms/
Analysys. "Brand Awareness of Major Audio Apps in China as of January 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1308334/china-brand-awareness-of-major-audio-platforms/
Analysys, Brand awareness of major audio apps in China as of January 2022 Statista, https://www.statista.com/statistics/1308334/china-brand-awareness-of-major-audio-platforms/ (last visited September 01, 2024)
Brand awareness of major audio apps in China as of January 2022 [Graph], Analysys, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1308334/china-brand-awareness-of-major-audio-platforms/