Usage scenes of online audio in China 2021

Published by
Lai Lin Thomala,
Jul 3, 2023
According to a survey on Chinese online audio users conducted in October 2021, around 35.8 percent of respondents listened to online audio content during daily commute after work. Meanwhile, 34.4 percent of those surveyed used online audio to help them fall asleep.

Scenarios of listening to online audio in China as of October 2021

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Release date

January 2022

Region

China

Survey time period

as of October 2021

Number of respondents

3,405 respondents

Method of interview

Online survey

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Overview

5

Market segments

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Leading platforms

6

Online audio usage

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User demographics

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Paying users

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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