According to a survey on online audio market in China conducted in October 2021, around 54 percent of respondents stated that they preferred a platform-wide subscription when paying for online audio services. A majority of respondents considered content quality as the most factor when making purchasing decisions.
Paying behavior of online audio users in China as of October 2021
Characteristic
Share of respondents
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iiMedia Research. (November 22, 2021). Paying behavior of online audio users in China as of October 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1289378/china-purchasing-behavior-of-online-audio-users/
iiMedia Research. "Paying behavior of online audio users in China as of October 2021." Chart. November 22, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1289378/china-purchasing-behavior-of-online-audio-users/
iiMedia Research. (2021). Paying behavior of online audio users in China as of October 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1289378/china-purchasing-behavior-of-online-audio-users/
iiMedia Research. "Paying Behavior of Online Audio Users in China as of October 2021." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1289378/china-purchasing-behavior-of-online-audio-users/
iiMedia Research, Paying behavior of online audio users in China as of October 2021 Statista, https://www.statista.com/statistics/1289378/china-purchasing-behavior-of-online-audio-users/ (last visited September 01, 2024)
Paying behavior of online audio users in China as of October 2021 [Graph], iiMedia Research, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1289378/china-purchasing-behavior-of-online-audio-users/