According to a survey on audio market in China conducted in January 2022, over 45 percent of respondents did not pay for online audio content in the pervious year. On average, around 56 yuan was spent on online audio content among respondents. As of the survey date, willingness to pay for audio content among Chinese audio users was relatively low in comparison with users in other mature markets.
Amount spent on online audio content annually in China as of January 2022
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Analysys. (March 29, 2022). Amount spent on online audio content annually in China as of January 2022 (in yuan) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1308344/china-amount-spent-on-audio-content/
Analysys. "Amount spent on online audio content annually in China as of January 2022 (in yuan)." Chart. March 29, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1308344/china-amount-spent-on-audio-content/
Analysys. (2022). Amount spent on online audio content annually in China as of January 2022 (in yuan). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1308344/china-amount-spent-on-audio-content/
Analysys. "Amount Spent on Online Audio Content Annually in China as of January 2022 (in Yuan)." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1308344/china-amount-spent-on-audio-content/
Analysys, Amount spent on online audio content annually in China as of January 2022 (in yuan) Statista, https://www.statista.com/statistics/1308344/china-amount-spent-on-audio-content/ (last visited September 01, 2024)
Amount spent on online audio content annually in China as of January 2022 (in yuan) [Graph], Analysys, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1308344/china-amount-spent-on-audio-content/