In 2020, China was estimated to be the second-largest podcast ad market, with a total advertising revenue amounting to about 194 million U.S. dollars. According to the forecast, China's podcast audience size would be over 485 million, twice the userbase of the U.S. market.
Advertising revenue of podcast market in China in 2015 and 2019 with forecasts until 2024
(in million U.S. dollars)
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PwC. (October 22, 2020). Advertising revenue of podcast market in China in 2015 and 2019 with forecasts until 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1223791/china-advertising-revenue-on-podcast-market/
PwC. "Advertising revenue of podcast market in China in 2015 and 2019 with forecasts until 2024 (in million U.S. dollars)." Chart. October 22, 2020. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1223791/china-advertising-revenue-on-podcast-market/
PwC. (2020). Advertising revenue of podcast market in China in 2015 and 2019 with forecasts until 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1223791/china-advertising-revenue-on-podcast-market/
PwC. "Advertising Revenue of Podcast Market in China in 2015 and 2019 with Forecasts until 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/1223791/china-advertising-revenue-on-podcast-market/
PwC, Advertising revenue of podcast market in China in 2015 and 2019 with forecasts until 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1223791/china-advertising-revenue-on-podcast-market/ (last visited September 19, 2024)
Advertising revenue of podcast market in China in 2015 and 2019 with forecasts until 2024 (in million U.S. dollars) [Graph], PwC, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/1223791/china-advertising-revenue-on-podcast-market/
