Try our business solution for free!

Most used live commerce services in Japan 2022

Published by C. Diep, Feb 10, 2022
The leading live commerce service in Japan was YouTube as revealed in a survey conducted in January 2022. Almost 43 percent of respondents were using the online video sharing platform regularly, making YouTube the most popular live commerce service with a huge lead to the second-placed Instagram.
To increase interactions between streamers and audience, YouTube announced an integrated shopping function for its platform in 2021, allowing users to directly purchase a promoted item without stopping the live stream.

Most popular live commerce applications and services in Japan as of January 2022

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2022

Region

Japan

Survey time period

January 17 to 19, 2022

Number of respondents

1,000*

Age group

20-69 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

*500 respondents who have used live commerce services and 500 respondents who have never used such services.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Digital shopping behavior in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Digital shopping behavior in Europe

Overview

5

Digital shopping habits

8

Online vs. in-store shopping behavior

7

Online grocery shopping

5

Leading online retailers in Europe

8

Observed e-commerce behavior during COVID-19

6

Further related statistics

21

Further Content: You might find this interesting as well

Topics

E-commerce in SpainE-commerce in Latin AmericaE-commerce in the European UnionFashion e-commerce in SpainInflation in Spain
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu