Electronics online shopping conversion from Facebook Vietnam 2022, by stage

Published by
Minh-Ngoc Nguyen,
Apr 7, 2022
A survey conducted by Decision Lab in Vietnam in 2022 revealed that around 42 percent of Vietnamese respondents had learned about electronics products they intended to buy via Facebook. By comparison, around 34 percent of them purchased these products directly on Facebook.

Online shopping conversion of electronics products from Facebook in Vietnam in 2022, by purchasing stage

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Release date

March 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

1,835 respondents

Supplementary notes

Original question: "Which channel do you come to know about the product first?; After knowing about the product, what information sources/channels do you usually refer to?; After buying, which channel do you use to follow the information on purchased product?"

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