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Survey on media usage in the car purchasing process in Finland 2018

In 2018, print magazines were the most used source of information during the purchasing process of a car in Finland. In fact, roughly 20 percent of respondents stated that they read print magazines when they are looking for ideas or making a purchase decision. Printed magazines were followed by newspapers as the second most popular source to look for ideas and tips. At the same time, radio was the least used medium to collect information when buying a car.

Which media do you use as information sources during the purchasing process of a car?

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Release date




Survey time period

2017 to 2018

Number of respondents

9,802 respondents

Age group

12 years and older

Supplementary notes

This question was phrased by the source as follows: "Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service."

The source does not specify the date of the survey.

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Statistics on "Media usage in Europe"

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