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Survey on media usage in the car purchasing process in Finland 2016

When buying a car, which media do you use as information sources and what kind of information are you looking for?

by Statista Research Department, last edited Jul 10, 2017
Survey on media usage in the car purchasing process in Finland 2016 This statistic shows the result of a survey on media usage in the car purchasing process in Finland in 2016. In that year, print magazines were the most used source of information during the car purchasing process. In fact, nearly 20 percent of respondents stated to read print magazines when making a purchase decision. The second most used medium was the newspaper, 19 percent stated to read newspapers to gather ideas and tips. For Finns, radio was the least used medium to collect information when buying a car.
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When buying a car, which media do you use as information sources and what kind of information are you looking for?

Ideas and tipsComparing and evaluatingPurchase decision
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by Statista Research Department, last edited Jul 10, 2017
This statistic shows the result of a survey on media usage in the car purchasing process in Finland in 2016. In that year, print magazines were the most used source of information during the car purchasing process. In fact, nearly 20 percent of respondents stated to read print magazines when making a purchase decision. The second most used medium was the newspaper, 19 percent stated to read newspapers to gather ideas and tips. For Finns, radio was the least used medium to collect information when buying a car.
Show more
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