More than one in four consumers worldwide are interested in various virtual experiences. A February 2022 survey found that 28 percent of global respondents were extremely or very interested in attending an online music concert. Virtual museum and art tours, as well as leisure classes, generated a similar level on interest among global audiences.
Share of adults worldwide who are interested in trying select types of virtual or online experiences as of February 2022
Characteristic
Share of respondents who were extremely / very interested
Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level
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Dynata. (March 21, 2022). Share of adults worldwide who are interested in trying select types of virtual or online experiences as of February 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1304932/interest-in-trying-virtual-or-online-experiences-worldwide/
Dynata. "Share of adults worldwide who are interested in trying select types of virtual or online experiences as of February 2022." Chart. March 21, 2022. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1304932/interest-in-trying-virtual-or-online-experiences-worldwide/
Dynata. (2022). Share of adults worldwide who are interested in trying select types of virtual or online experiences as of February 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1304932/interest-in-trying-virtual-or-online-experiences-worldwide/
Dynata. "Share of Adults Worldwide Who Are Interested in Trying Select Types of Virtual or Online Experiences as of February 2022." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/1304932/interest-in-trying-virtual-or-online-experiences-worldwide/
Dynata, Share of adults worldwide who are interested in trying select types of virtual or online experiences as of February 2022 Statista, https://www.statista.com/statistics/1304932/interest-in-trying-virtual-or-online-experiences-worldwide/ (last visited September 20, 2024)
Share of adults worldwide who are interested in trying select types of virtual or online experiences as of February 2022 [Graph], Dynata, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/1304932/interest-in-trying-virtual-or-online-experiences-worldwide/
