According to a 2021 survey, engagement with in-person cultural activities in the United Kingdom increased significantly between February and November 2021, while online cultural engagement experienced a decreasing trend. As of February 2021, only nine percent of respondents claimed to have attended in-person cultural events, but this share rose to 49 percent in November 2021. In contrast, online cultural engagement in the UK roughly halved over the same period.
Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021
Characteristic
In-person
Online
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The Audience Agency, & Arts Marketing Association. (February 2, 2022). Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
The Audience Agency, und Arts Marketing Association. "Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021." Chart. February 2, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
The Audience Agency, Arts Marketing Association. (2022). Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
The Audience Agency, and Arts Marketing Association. "Share of Individuals Taking Part in Online and In-person Cultural Activities in The United Kingdom (Uk) from February to November 2021." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
The Audience Agency & Arts Marketing Association, Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021 Statista, https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/ (last visited September 01, 2024)
Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021 [Graph], The Audience Agency, & Arts Marketing Association, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
