During a survey carried out among U.S. advertisers in the second half of 2021, 88 percent said they used third-party cookies to identify and measure audiences. In the first half of 2021, 97 percent of respondents said they used that method.
Methods used by advertisers and agencies to identify and measure audiences in the United States in 1st half and 2nd half of 2021
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Advertiser Perceptions. (April 14, 2022). Methods used by advertisers and agencies to identify and measure audiences in the United States in 1st half and 2nd half of 2021 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1305243/methods-identify-online-audiences/
Advertiser Perceptions. "Methods used by advertisers and agencies to identify and measure audiences in the United States in 1st half and 2nd half of 2021." Chart. April 14, 2022. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1305243/methods-identify-online-audiences/
Advertiser Perceptions. (2022). Methods used by advertisers and agencies to identify and measure audiences in the United States in 1st half and 2nd half of 2021. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1305243/methods-identify-online-audiences/
Advertiser Perceptions. "Methods Used by Advertisers and Agencies to Identify and Measure Audiences in The United States in 1st Half and 2nd Half of 2021." Statista, Statista Inc., 14 Apr 2022, https://www.statista.com/statistics/1305243/methods-identify-online-audiences/
Advertiser Perceptions, Methods used by advertisers and agencies to identify and measure audiences in the United States in 1st half and 2nd half of 2021 Statista, https://www.statista.com/statistics/1305243/methods-identify-online-audiences/ (last visited September 20, 2024)
Methods used by advertisers and agencies to identify and measure audiences in the United States in 1st half and 2nd half of 2021 [Graph], Advertiser Perceptions, April 14, 2022. [Online]. Available: https://www.statista.com/statistics/1305243/methods-identify-online-audiences/