Methods used by advertisers to identify & measure audiences in the U.S. 2021

Published by Statista Research Department, Jan 10, 2023
During a survey carried out among U.S. advertisers in the second half of 2021, 88 percent said they used third-party cookies to identify and measure audiences. In the first half of 2021, 97 percent of respondents said they used that method.

Methods used by advertisers and agencies to identify and measure audiences in the United States in 1st half and 2nd half of 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

April 2022

Region

United States

Survey time period

H1 2021 and H2 2021

Number of respondents

153 respondents

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Further Content: You might find this interesting as well

Topics

Third-party cookie deprecationGoogleMarketing technologyData usage in marketing and advertisingDigital advertising worldwide
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu