A March 2023 survey conducted in the U.S. revealed that baby boomers were the generation most likely to not be Netlfix subscribers, with over half of respondents stating to not subscribe and not use anyone else's password. Within Netflix subscribers, password sharing was most common among Gen Z.
Distribution of adults using Netflix in the United States as of March 2023, by generation
Characteristic
I subscribe and do not share a password with anyone
I subscribe and share a password with someone else
I do not subscribe but use a password from someone else
I do not subscribe and do not use anyone else's password
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Morning Consult. (March 6, 2023). Distribution of adults using Netflix in the United States as of March 2023, by generation [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1305936/share-american-adults-sharing-netflix-password/
Morning Consult. "Distribution of adults using Netflix in the United States as of March 2023, by generation." Chart. March 6, 2023. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1305936/share-american-adults-sharing-netflix-password/
Morning Consult. (2023). Distribution of adults using Netflix in the United States as of March 2023, by generation. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1305936/share-american-adults-sharing-netflix-password/
Morning Consult. "Distribution of Adults Using Netflix in The United States as of March 2023, by Generation." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/1305936/share-american-adults-sharing-netflix-password/
Morning Consult, Distribution of adults using Netflix in the United States as of March 2023, by generation Statista, https://www.statista.com/statistics/1305936/share-american-adults-sharing-netflix-password/ (last visited October 07, 2024)
Distribution of adults using Netflix in the United States as of March 2023, by generation [Graph], Morning Consult, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/1305936/share-american-adults-sharing-netflix-password/
