U.S. time per day on Netflix, TikTok, YouTube 2024

According to a survey conducted in January 2023, adults in the United States spent on average 52 minutes per day on TikTok during the previous year. By 2024, it is estimated that adults in the U.S. will spend an average of 58 minutes per day on the social short-video platform. Overall, more time was spent on Netflix than on YouTube and TikTok in 2022, with the popular video streaming platform seeing an average of 62 minutes per day.

Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes)

Characteristic	Netflix	YouTube²	TikTok
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

August 2023

More information

Region

United States

Survey time period

January 2023

Age group

18 years and older

Special properties

adults users who access and watch content on each platform at least once per month; includes all time spent on each platform regardless of device or multitasking, includes YouTube TV

Supplementary notes

¹Estimated time spent per day

²Including YouTube TV

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