Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022

Published by
Julia Stoll,
Dec 12, 2023
More Netflix than Disney+ subscribers planned to stay ad-free when the new ad-supported tiers of both subscription streaming services become available, according to a survey conducted in the U.S. in November 2022. A further 35 percent of Disney+ and 24 percent of Netflix customers stated that they want to switch to a tier with ads.

Reactions of Disney Plus and Netflix subscribers to new ad-supported tiers in the United States as of November 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

December 2022

Region

United States

Survey time period

November 2022

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week; Disney+ or Netflix subscribers

Supplementary notes

Original question: "When a new ad-supported tier is available, what do you think you’ll do?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Netflix usage in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Netflix usage in the United States

Overview

7

Consumer behavior and demographics

8

Popular content

8

Consumer reactions to recent strategies

8

Further Content: You might find this interesting as well

Topics

Netflix usage in the United StatesNetflixNetflix in Latin AmericaNetflix in EuropeNetflix in Sweden
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu