US: most popular electric pickup truck brands

According to a survey conducted in 2020, 45 percent of participants found Ford electric pickup trucks most appealing, while only 25 percent considered buying Rivian pickup trucks. Moreover, three-quarters of participants in the market to purchase an electric pickup reported an interest in Ford pickups during the survey period.

Electric pickup truck brand appeal to U.S. consumers as of December 2020

Characteristic	Total	In-market for electric
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Release date

January 2020

More information

Region

United States

Survey time period

November 25 - December 2, 2020

Number of respondents

155 respondents

Age group

18 years and older

Special properties

Consumers in the market for a pickup truck

Method of interview

Online survey

Supplementary notes

The total results include 155 participants, 60 of which were included in the in-market for electric results. Participants are in the market for a pickup truck, including an electric pickup truck, and intend to purchase a vehicle within the next two years.

Results are directional.

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