According to a survey of global mobile consumers conducted in 2021, when using apps, 38 percent of mobile consumers reported caring more about mobile security, while 37 percent reported caring more about app features. By comparison, a little over two in 10 respondents reported caring equally about their cyber security and mobile app features.
Priorities of mobile consumers worldwide when using apps as of August 2021
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Statistics on App tracking and mobile privacy
Mobile and app usage
5
- Basic Statistic Forecast number of mobile users worldwide 2020-2025
- Premium Statistic Mobile ecosystem penetration rate of the global population worldwide 2021-2025
- Premium Statistic Number of apps available in leading app stores Q3 2022
- Premium Statistic Mobile app downloads worldwide 2017-2025, by segment
- Premium Statistic Change in global app install rate 2021, by category
Mobile security threats
8
- Basic Statistic Monthly cyber attacks on global mobile users worldwide 2020-2021
- Basic Statistic Distribution of mobile malware worldwide 2021, by type
- Basic Statistic Volume of detected mobile malware packages as of Q2 2021
- Basic Statistic Share of potentially unwanted mobile applications 2021, by type
- Premium Statistic Countries with highest mobile malware encounter rate Q3 2021
- Premium Statistic Mobile phishing rate in selected markets 2022
- Premium Statistic App threat rate in selected markets 2022
- Premium Statistic Volume of smishing attacks on global organizations 2021-2022
App trackers
6
- Premium Statistic Trackers found in mobile apps 2022, by category
- Premium Statistic User data collection in select mobile iOS apps worldwide 2021, by type
- Basic Statistic User data collection in select mobile iOS map apps worldwide 2021, by type
- Basic Statistic User data collection in select mobile iOS social apps worldwide 2021, by type
- Premium Statistic Trackers found in the most used social media apps 2022, by type
- Premium Statistic Dating apps collecting the most user data on iOS 2022, by index value
Apple iOS ATT and IDFA
7
- Premium Statistic Privacy concerns among Apple users in the United States 2021
- Premium Statistic App tracking transparency: opt-in rate of iOS users worldwide 2022
- Basic Statistic iOS 14.5 share of IDFA in selected app categories before and after ATT launch 2021
- Premium Statistic Apple app tracking transparency opt-in rate 2022, by app category
- Premium Statistic Apple ATT impact on iOS ad revenues according to global app publishers 2021
- Premium Statistic Global app publishers online marketing budget adjustments for iOS apps 2021
- Premium Statistic Share of untrackable impressions due to Apple's App Tracking Transparency 2021
User behavior and opinions
6
- Premium Statistic Factors of concern for global smartphone users 2020
- Premium Statistic Share of smartphone users in selected regions having privacy concerns 2021
- Premium Statistic Reasons to change mobile OS for global iOS and Android users 2021
- Basic Statistic Mobile users attitudes towards cyber security in mobile apps 2021
- Premium Statistic Global users who would stop using apps when faced with selected cyber threats 2021
- Premium Statistic Global users most popular screen lock measures 2021
Spotlight: children and mobile privacy
5
- Premium Statistic Global kids mobile activities online 2021
- Premium Statistic Online safety practices adopted by global parents to monitor their kids 2021
- Basic Statistic User data collection in select mobile iOS apps for kids worldwide 2021, by type
- Basic Statistic Number of tracked segments in iOS apps used by global children 2022, by category
- Basic Statistic Most tracked iOS apps used by children 2022, by number of data segments
Further related statistics
21
- Apps that should have the highest security for global consumers 2021, by category
- Global users who would stop using apps when faced with selected cyber threats 2021
- Mobile security market size in Russia 2018-2026, by OS
- Mobile security market size in Russia 2018-2026, by solution
- Average quarterly PHAs installed via the Google Play Store 2018-2022
- Distribution of PHAs installed via the Google Play Store 2022, by type
- Countries with the highest share of PHAs installs in the Google Play Store 2020-2022
- Mobile cyber security in Czechia 2022
- Most used passcode types Philippines 2021
- Frequency of passcode change Philippines 2021
- Smartphone app privacy setting awareness Philippines 2021
- App privacy setting awareness Philippines 2021
- Smartphone cyber security app users in Finland 2020, by age group
- Smartphone cyber security app users in Finland 2020, by education level
- Public opinion on the security of online technology as seen in Romania 2020
- User survey on the security of Telegram 2021, by country
- Global SMB cyber security spending forecast 2025, by category
- Focus of future cyber security investments by businesses worldwide 2021
- Number of workers in the information security industry South Korea 2018-2021
- Latin America: main IT security incidents among companies 2021
- Importance of information security South Korea 2021, by age
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PR Newswire. (August 25, 2021). Priorities of mobile consumers worldwide when using apps as of August 2021 [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/1308444/mobile-consumers-opinion-using-apps/
PR Newswire. "Priorities of mobile consumers worldwide when using apps as of August 2021." Chart. August 25, 2021. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/1308444/mobile-consumers-opinion-using-apps/
PR Newswire. (2021). Priorities of mobile consumers worldwide when using apps as of August 2021. Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/1308444/mobile-consumers-opinion-using-apps/
PR Newswire. "Priorities of Mobile Consumers Worldwide When Using Apps as of August 2021." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1308444/mobile-consumers-opinion-using-apps/
PR Newswire, Priorities of mobile consumers worldwide when using apps as of August 2021 Statista, https://www.statista.com/statistics/1308444/mobile-consumers-opinion-using-apps/ (last visited April 01, 2023)
Priorities of mobile consumers worldwide when using apps as of August 2021 [Graph], PR Newswire, August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1308444/mobile-consumers-opinion-using-apps/