Global WhatsApp Business revenues by region 2021

In 2021, the estimated revenues generated by WhatsApp Business amounted to almost 300 million U.S. dollars. The Asia-Pacific region was estimated to have generated the highest WhatsApp Business revenues, with over 113.5 million U.S. dollars spent on the professional version of the popular instant messaging communication app. Latin America ranked second, with users in the region estimated to have spent around 89.4 million U.S. dollars on WhatsApp Business.

Launched in 2018, WhatsApp Business allows users to connect instantly with company representatives or automated chatbots from their regular WhatsApp interface. Additionally, companies can choose to initiate contact with users for marketing and promotional purposes.

WhatsApp Business revenues generated worldwide in 2021, by region (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Release date

May 2022

More information

Region

Worldwide

Survey time period

2021

Special properties

excluding WhatsApp Pay

Supplementary notes

Estimates modelled by Statista on the basis of data published by Meta Platforms on company revenues for 2021, as well as available prices for conversations via the WhatsApp Business API.

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