Global WhatsApp Business revenues 2023, by region

WhatsApp Business revenues generated worldwide in 2023, by region

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excluding WhatsApp Pay

Supplementary notes

Estimates modelled by Statista.

The estimated 2023 revenues for WhatsApp Business were derived using historical data and growth trends from regular WhatsApp revenues A top-down approach was applied to allocate global revenues across 151 countries, excluding China. For the distribution of revenues, factors considered included GDP, digital adoption index, and number of downloads. Following this, the number of users was calculated using the number of app download, population and mobile penetration. Subsequently, the average revenue per user (ARPU) was determined.
NB: North America consists of Canada, Mexico, United States (following Statista classification)

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