During a 2021 survey carried out in Sweden, 47 percent of responding adults (16+) stated they liked to see content in the form of images from brands on social media. Moreover, 35 percent said they liked to see brand content as videos.
Types of content consumers wanted to see from brands on social media in Sweden as of November 2021
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Lunds universitet. (February 17, 2022). Types of content consumers wanted to see from brands on social media in Sweden as of November 2021 [Graph]. In Statista. Retrieved June 08, 2023, from https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/
Lunds universitet. "Types of content consumers wanted to see from brands on social media in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed June 08, 2023. https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/
Lunds universitet. (2022). Types of content consumers wanted to see from brands on social media in Sweden as of November 2021. Statista. Statista Inc.. Accessed: June 08, 2023. https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/
Lunds universitet. "Types of Content Consumers Wanted to See from Brands on Social Media in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/
Lunds universitet, Types of content consumers wanted to see from brands on social media in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/ (last visited June 08, 2023)
Types of content consumers wanted to see from brands on social media in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/