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Food inspiration sources of young consumers in North America 2022

Published by
Koen van Gelder,
May 24, 2022
The number one food activity of Millennials and Generation Z in North America is watching online food or recipe videos. This was revealed by a widespread 2022 survey among 13-39 year olds in the U.S. and Canada. Other popular activities include watching food TV shows, and cooking meals that influencers cook. Overall, Millennials exhibited more food-related behavior than the younger Generation Z.

Food activities of Millennials and Generation Z in the United States and Canada in 2022

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Release date

April 2022

Region

Canada, United States

Survey time period

March 2022

Number of respondents

1,450 respondents

Age group

13-39 years

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Statistics on " U.S. internet user demographics - age groups "

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Statistics on U.S. internet user demographics - age groups

Internet usage overview

8

Mobile device and app usage

7

Online activities

8

Social media usage

8

Online user experiences

7

E-commerce

8

Further related statistics

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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorOnline grocery shopping in the United StatesU.S. generations: grocery shopping behaviorCoronavirus (COVID-19): impact on the retail landscape in the U.S.Digital shopping behavior in Europe
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