Leading social media platforms in Mexico 2023, by reach

Published by
Tiago Bianchi,
Mar 13, 2024

As of the third quarter of 2023, Facebook and WhatsApp were the most used social media platforms in Mexico, reaching 93.2 percent and 92.2 percent of the country's online audiences. Instagram and Facebook Messenger followed, being used by 80.4 percent and 79.4 percent of Mexican internet users each. TikTok was accessed by around 76.5, while X, Telegram, and Pinterest accounted for smaller shares.

Most popular social media platforms in Mexico as of 3rd quarter 2023, by usage reach

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Release date

February 2024

Region

Mexico

Survey time period

Q3 2023

Age group

16-64 years

Special properties

internet users who use platform each month

Method of interview

Online panel

Supplementary notes

YouTube was not offered as an option for this question in the survey.

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Statistics on " Social media usage in Mexico "

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Other statistics that may interest you Social media usage in Mexico

Overview

6

Usage

8

Facebook

5

Instagram

5

TikTok

4

YouTube

6

Messaging apps

7

Other platforms

5

Influence marketing

6

Social commerce

6

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Topics

Social media usage in MexicoSocial media usage in the CaribbeanSocial media usage in Latin AmericaSocial media usage in BrazilE-commerce in Mexico
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