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Mexico: Instagram user share 2020, by age group

As of May 2020, over 37 percent of Instagram users in Mexico were young adults between 18 and 24 years old, while adults between 25 and 34 years old accounted for about 33 percent of the platform users.

Instagram usage

With approximately 26.8 million active users, Mexico is the second Latin American country with the most people on Instagram. As a social network dedicated to sharing videos and photos, the platform is accessed almost exclusively from mobile devices. As a result, users have access to a massive amount of content in the palm of their hands, leading many to spend hours on the application. In fact, in a 2019 survey, 24 percent of users reported spending an average of one hour a day on the app.

Home of influencers

More than a hobby, building a large and engaged audience on Instagram has become for many a career choice. In Mexico, over 68 percent of these individuals, commonly known by the name of influencers, have between 1,000 and 20,000 followers. In addition, women represent more than half of the total number of influencers on the social network in the North American country.

Distribution of Instagram users in Mexico as of May 2020, by age group

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Release date

June 2020



Survey time period

May 2020

Age group

13 years and older

Supplementary notes

The source does not specify the date of publication. The release date given is the date of access.
Values may not add up to 100 percent due to rounding.

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Statistics on "Social media usage in Mexico"

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