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Social media usage in Mexico – statistics & facts

When it comes to social media, Mexicans go beyond the basics. It is predicted that in 2021, more than half of the population in Mexico will use social networks. Moreover, the number of people accessing this type of online platform in the North American country is expected to reach 95.2 million by 2025. Regardless of the forecasted growth, however, there are already many heavy users. Mexicans spent over three hours per day on social media in 2018. As of August 2019, more than half of all users in the country kept profiles on four platforms or more. But Mexico’s online audience is not limited to the leading social networks — Facebook, WhatsApp, YouTube, and Instagram.

An example of the country’s idiosyncrasies is Waze: almost 30 percent of Mexican social media users have an account on Google global positioning system (GPS) app. Chaotic traffic jams in Mexico would be a possible explanation for the app’s popularity. In Mexico City, for instance, trips by land take on average 52 percent more time during rush hours than they would under uncongested conditions. Snapchat has also found a niche in the country. As of February 2020, Mexico was the country with the largest number of “snapchatters” in Latin America: nearly 15 million.

Memes, funny videos, and selfies are, of course, part of social media usage in Mexico. But so is the news, reportedly shared on online platforms by more than half of Mexicans surveyed in March 2019. Twitter plays a substantial role, with over two thirds of its users in Mexico saying they had adopted the microblogging service to be informed. “Tuiteros” in Mexico are predominantly men who have been using the platform more and more for expressing discontent over topics such as corruption, the economy, and violence during the last presidential election.

News consumption is also present in more mainstream platforms — namely, Facebook. At least six out of ten internet users aged 18 or older in Mexico turn to Mark Zuckerberg’s social network to stay informed. Facebook dominates the social media market in Mexico, followed by YouTube and WhatsApp, which by its turn has also achieved a wider audience with adult mobile internet users of all ages. In November 2018, six out of ten Mexicans stated that they used WhatsApp. While multiple social media brands battle for attention, the online population in Mexico keeps up the high demand.

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Social media usage in Mexico

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