Favorite social media platforms in Mexico Q3 2023

Published by
Tiago Bianchi,
Mar 13, 2024

According to a survey during the third quarter of 2023, 30.1 percent of online audiences in Mexico stated that Facebook was their favorite social media platform, a network with a usage reach of 93.2 percent among the online population. WhatsApp followed as the social platform of choice for around 26.7 percent of the respondents, in addition to being the second most used network in the country. With a significant growth of the platform throughout Latin America, 18 percent of Mexican internet users said that TikTok was their favorite platform.

Favorite social media platforms among internet users in Mexico as of 3rd quarter 2023

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Release date

February 2024

Region

Mexico

Survey time period

Q3 2023

Age group

16-64 years

Special properties

internet users

Method of interview

Online panel

Supplementary notes

Users who claimed each option was their "favorite" social media platform. YouTube was not offered as an option for this question in the survey.

Only includes internet users who have used at least one social media platform in the past month. 

Values may not add up to 100% because respondents could choose from other options not shown on the chart.

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Statistics on " Social media usage in Mexico "

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Other statistics that may interest you Social media usage in Mexico

Overview

6

Usage

8

Facebook

5

Instagram

5

TikTok

4

YouTube

6

Messaging apps

7

Other platforms

5

Influence marketing

6

Social commerce

6

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Topics

Social media usage in MexicoSocial media usage in the CaribbeanSocial media usage in Latin AmericaSocial media usage in BrazilE-commerce in Mexico
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