Leading sources of info for product research among Gen Z shoppers worldwide 2023

Leading sources of information among Generation Z consumers researching products they intend to buy worldwide in 2023

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Source

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Release date

June 2023

Region

Worldwide

Survey time period

June 2023

Number of respondents

8,975*

Age group

18 years and older

Special properties

consumers who shopped online at least once in the previous year

Supplementary notes

This question was phrased by the source as follows: "In general, where do you typically research the items/products that you intend to buy?"

* Total number of respondents. The number of respondents per generation was not provided by the source.
Consumers across the following 25 countries and territories were polled:
Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong SAR, India, Indonesia, Ireland, Japan, Malaysia, Mexico, the Philippines, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, the United Arab Emirates, the United States, and Vietnam.

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6

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6
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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