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Online shopping video watching frequency in the U.S. 2022, by buying experience

Published by
Marina Pasquali,
Nov 14, 2022
U.S. consumers who were not sure about having purchased from online videos in the past showed the highest frequency of watching online shopping videos. Over half of them (56 percent) watched such videos daily, whereas among consumers who had bought from online videos, a relatively higher share of users watched these videos on a weekly basis.

Frequency of watching online shopping videos in the United States in June 2022, by purchase experience

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DISQO
Release date

October 2022

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

44,167 respondents

Special properties

online shopping videos watchers*

Supplementary notes

* Those who answered “Yes” to the question “Have you ever watched an online live or pre-recorded video shopping event?”

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