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Drivers of participation in online video shopping events U.S. 2022, by gender

Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by gender

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Release date

October 2022


United States

Survey time period

June 1 to 15, 2022

Number of respondents

44,167 respondents

Special properties

among online shopping video watchers**

Supplementary notes

* The source does not provide the exact number for this reason/factor. The number provided was calculated by Statista based on the values given by the source, assuming a total of 100 percent.

** Respondents who answered "Yes" to: “Have you ever watched an online live or pre-recorded video shopping event?”

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Statistics on " Live commerce "

Statistics on Live commerce

Consumer adoption


Company adoption




United States






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