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Most popular products bought in online video shopping events U.S. 2022, by gender

Favorite products to buy during an online video shopping event in the United States in June 2022, by gender

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Release date

October 2022


United States

Survey time period

June 1 to 15, 2022

Number of respondents

44,167 respondents

Special properties

among online shopping video watchers**

Supplementary notes

* For male respondents, the source did not provide the exact number for makeup. The category "toys" was excluded from this chart due to lack of data at the source. For these reasons, the totals do not add up to 100 percent.

** Respondents who answered "Yes" to: “Have you ever watched an online live or pre-recorded video shopping event?”

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Statistics on " Live commerce "

Statistics on Live commerce

Consumer adoption


Company adoption




United States






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