Amongst respondents who had previously participated in online video shopping events in the United States, over half (58 percent) said that their favorite products to purchase in such events were items of clothing, while 17 percent answered electronics. Amongst non-watchers, clothing was also the most popular product category, with 29 percent. Notably, household goods were favored significantly more by those who didn't watch these events (19 percent) than those who did (five percent).
Favorite products to buy during an online video shopping event in the United States in June 2022, by video use
Characteristic
Clothing
Electronics
Exercise equipment
Food
Household goods
Makeup
Toys
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DISQO. (October 26, 2022). Favorite products to buy during an online video shopping event in the United States in June 2022, by video use [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1345605/products-purchased-in-online-video-shopping-events-us/
DISQO. "Favorite products to buy during an online video shopping event in the United States in June 2022, by video use." Chart. October 26, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1345605/products-purchased-in-online-video-shopping-events-us/
DISQO. (2022). Favorite products to buy during an online video shopping event in the United States in June 2022, by video use. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1345605/products-purchased-in-online-video-shopping-events-us/
DISQO. "Favorite Products to Buy during An Online Video Shopping Event in The United States in June 2022, by Video Use." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1345605/products-purchased-in-online-video-shopping-events-us/
DISQO, Favorite products to buy during an online video shopping event in the United States in June 2022, by video use Statista, https://www.statista.com/statistics/1345605/products-purchased-in-online-video-shopping-events-us/ (last visited July 27, 2024)
Favorite products to buy during an online video shopping event in the United States in June 2022, by video use [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1345605/products-purchased-in-online-video-shopping-events-us/