Product categories in online video shopping events U.S. 2022, by video use

Favorite products to buy during an online video shopping event in the United States in June 2022, by video use

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Release date

October 2022


United States

Survey time period

June 1 to 15, 2022

Number of respondents

98,047 respondents

Supplementary notes

* For makeup and toys, no figures were given for watchers. Due to this reason, percentages may not add up to 100 percent.

Original question: “Have you ever watched an online live or pre-recorded video shopping event?”

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