Product categories in online video shopping events U.S. 2022, by video use

Published by
Marina Pasquali,
Nov 23, 2022
Amongst respondents who had previously participated in online video shopping events in the United States, over half (58 percent) said that their favorite products to purchase in such events were items of clothing, while 17 percent answered electronics. Amongst non-watchers, clothing was also the most popular product category, with 29 percent. Notably, household goods were favored significantly more by those who didn't watch these events (19 percent) than those who did (five percent).

Favorite products to buy during an online video shopping event in the United States in June 2022, by video use

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

October 2022

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

98,047 respondents

Supplementary notes

* For makeup and toys, no figures were given for watchers. Due to this reason, percentages may not add up to 100 percent.

Original question: “Have you ever watched an online live or pre-recorded video shopping event?”

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

6

Platform benchmarks

8

User engagement

7

Video streaming on-demand

8

Social video & UGC

5

Live streaming

6

Mobile video apps

5

Spotlight: online video advertising

5

Further Content: You might find this interesting as well

Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu