Types of products most purchased during a livestream in the UK 2022

Published by
Stephanie Chevalier,
Nov 21, 2022
In 2022, fashion was the most purchased product category by live shoppers in the United Kingdom. According to the survey, nearly a quarter (26 percent) of users reported buying clothing and apparel during a livestream. Personal and beauty care came next, with 16 percent of respondents.

Most purchased product categories during a livestream in the United Kingdom (UK) in 2022

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Release date

November 2022

Region

United Kingdom

Survey time period

October 11 to 21, 2022

Number of respondents

1,000 respondents

Age group

18-67 years

Supplementary notes

To the question: "What type of product did you buy during a livestream?"
The sources does not provide the type of survey.
Percentage points exceeding 100 percent are probably due to rounding.

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