In 2022, retail media advertising expenditure in the United States was estimated at 41 billion U.S. dollars. By 2026, the same ad spend is projected to reach 85 billion U.S. dollars. This means the spending will increase at a compound annual growth rate of 20 percent in that period.
Digital retail media advertising expenditure in the United States in 2019, 2022, and 2026
(in billion U.S. dollars)
Characteristic
Expenditure in billion U.S. dollars
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Activate. (November 1, 2022). Digital retail media advertising expenditure in the United States in 2019, 2022, and 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1346356/ad-spend-retail-media-us/
Activate. "Digital retail media advertising expenditure in the United States in 2019, 2022, and 2026 (in billion U.S. dollars)." Chart. November 1, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1346356/ad-spend-retail-media-us/
Activate. (2022). Digital retail media advertising expenditure in the United States in 2019, 2022, and 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1346356/ad-spend-retail-media-us/
Activate. "Digital Retail Media Advertising Expenditure in The United States in 2019, 2022, and 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1346356/ad-spend-retail-media-us/
Activate, Digital retail media advertising expenditure in the United States in 2019, 2022, and 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1346356/ad-spend-retail-media-us/ (last visited July 27, 2024)
Digital retail media advertising expenditure in the United States in 2019, 2022, and 2026 (in billion U.S. dollars) [Graph], Activate, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1346356/ad-spend-retail-media-us/