During a 2023 survey carried out among retail media brand/seller marketers from North America, it was found that paid social ads were considered the most important for the respondents in their retail media programs in 2023. In 2024,four formats were expected to take the first place: paid social ads, sponsored products ads, search engine ads, as well as sponsored display and retargeting.
Level of importance of selected ad formats in retail media advertising programs in North America as of April 2023
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Skai. (April 17, 2023). Level of importance of selected ad formats in retail media advertising programs in North America as of April 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1297055/digital-retail-media-ad-formats-usa/
Skai. "Level of importance of selected ad formats in retail media advertising programs in North America as of April 2023." Chart. April 17, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1297055/digital-retail-media-ad-formats-usa/
Skai. (2023). Level of importance of selected ad formats in retail media advertising programs in North America as of April 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1297055/digital-retail-media-ad-formats-usa/
Skai. "Level of Importance of Selected Ad Formats in Retail Media Advertising Programs in North America as of April 2023." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1297055/digital-retail-media-ad-formats-usa/
Skai, Level of importance of selected ad formats in retail media advertising programs in North America as of April 2023 Statista, https://www.statista.com/statistics/1297055/digital-retail-media-ad-formats-usa/ (last visited September 01, 2024)
Level of importance of selected ad formats in retail media advertising programs in North America as of April 2023 [Graph], Skai, April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1297055/digital-retail-media-ad-formats-usa/