Leading digital retail media ad formats in North America 2022

Published by Statista Research Department, Aug 29, 2023
During a November 2021 survey carried out among consumer good advertisers in the United States, it was found that on-site search ads were the most popular ad format bought via retail media networks. This type of ad was named by 67 percent of respondents. On-site display/banner ads and connected TV (CTV) video ads followed closely with 66 percent and 65 percent, respectively.

Level of importance of selected ad formats in retail media advertising programs in North America as of April 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2023

Region

North America

Survey time period

as of April 2023

Number of respondents

167 respondents

Special properties

among retail media brand/seller marketers

Supplementary notes

The source does not provide information about the type of survey used and the date of survey. Date provided is the publication date.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Retail industry advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Retail industry advertising in the U.S.

Overview - Retail sector

4

Retail advertising benchmarks

6

Retail marketing and advertising

6

Market leaders

5

Spotlight: Digital retail media

6

Spotlight: Brand loyalty

4

Further Content: You might find this interesting as well

Topics

CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu