Leading digital retail media ad formats in the U.S. 2021

Published by Statista Research Department, Jan 10, 2023
During a November 2021 survey carried out among consumer good advertisers in the United States, it was found that on-site search ads were the most popular ad format bought via retail media networks. This type of ad was named by 67 percent of respondents. On-site display/banner ads and connected TV (CTV) video ads followed closely with 66 percent and 65 percent, respectively.

Ad formats that consumer goods advertisers from the United States bought via retail media networks as of November 2021

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Release date

March 2022

Region

United States

Survey time period

November 2021

Special properties

in the past 12 months

Citation formats
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Overview

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Key players

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Marketer insights

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Consumer insights

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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