Leading objective of retail media campaigns in the U.S. 2022

Published by Statista Research Department, Feb 7, 2023
During a 2022 survey, 67 percent of responding marketers from the United States stated that driving conversions was one of the most important objectives behind their decision to invest in retail media networks. Driving brand sales or share ranked second, cited by 49 percent of respondents.

Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2023

Region

United States

Survey time period

summer 2022

Number of respondents

57 respondents

Special properties

among marketers

Supplementary notes

The source does not provide information about the type of survey used.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

7

Key players

7

Marketer insights

8

Consumer insights

8

Further Content: You might find this interesting as well

Topics

Digital retail media advertising in the United StatesCPG industry advertising in the U.S.Retail industry advertising in the United StatesDigital advertising in the U.S.U.S. Retail Brands
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu