Top measurement attributes of RMNs in the U.S. 2023

Published by Statista Research Department, Apr 3, 2024
During a summer 2023 survey carried out among among advertising decision-makers at U.S.-based consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brand manufacturers, real-time availability of data was found to be the most attractive measurement attribute of retail media networks, named by 86 percent of respondents. Reliability and/or trust of retailers' data and ability to understand/influence how performance metrics are calculated ranked second, both mentioned by 84 percent of responding decision-makers.

Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023

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Release date

March 2024

Region

United States

Survey time period

August 2023

Number of respondents

100 respondents

Special properties

among advertising decision-makers at U.S.-based CPG/FMCG brand manufacturers

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