In 2022, roughly 67 billion Colombian pesos were invested in influencer marketing in Colombia. A year earlier, the expenditure stood at 27 billion pesos. Influencers accounted for 3.5 percent of the Colombian digital ad spend in 2022.
Influencer advertising spending in Colombia from 2020 to 2022
(in billion Colombian pesos)
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Spending in billion Colombian pesos
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IAB Colombia. (March 17, 2023). Influencer advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1346557/influencer-advertising-spending-colombia/
IAB Colombia. "Influencer advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos)." Chart. March 17, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1346557/influencer-advertising-spending-colombia/
IAB Colombia. (2023). Influencer advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1346557/influencer-advertising-spending-colombia/
IAB Colombia. "Influencer Advertising Spending in Colombia from 2020 to 2022 (in Billion Colombian Pesos)." Statista, Statista Inc., 17 Mar 2023, https://www.statista.com/statistics/1346557/influencer-advertising-spending-colombia/
IAB Colombia, Influencer advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) Statista, https://www.statista.com/statistics/1346557/influencer-advertising-spending-colombia/ (last visited July 27, 2024)
Influencer advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) [Graph], IAB Colombia, March 17, 2023. [Online]. Available: https://www.statista.com/statistics/1346557/influencer-advertising-spending-colombia/