According to the global survey conducted in the third quarter of 2023, 38.6 percent of internet users in Colombia reported discovering new brands via ads on social media. Meanwhile, slightly more than one-third (or 33.8 percent) of the respondents came upon new brands through word-of-mouth recommendations.
Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2023 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Colombia as of 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/ (last visited October 15, 2024)
Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
