Digital ad spend growth in Colombia 2016-2021

Published by Julia Faria, Jan 6, 2023
In 2021, investments in digital advertising in Colombia increased by 63 percent compared to the spending reported in 2020. Digital advertising takes roughly 34 percent of the media pie in Colombia. TV is by far the medium with the highest ad revenue, accounting for half of the total ad spend in the country.

Change in digital advertising spending in Colombia from 2016 to 2021

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Release date

May 2022

Region

Colombia

Survey time period

2016 to 2021

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Colombian market overview

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Digital media

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