Main benefits of livestream shopping in Germany 2022

Published by
Stephanie Chevalier,
Mar 19, 2024
For more than a third (34 percent) of German consumers surveyed in 2022, the main benefit of livestream shopping is its use as a source of inspiration and ideas. Smarter, more informed shopping and real-time engagement came next, valued by 31 percent of respondents.

Perceived benefits of livestream shopping in Germany in 2022

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Sources

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Release date

November 2022

Region

Germany

Survey time period

Q3 2022

Number of respondents

1,000*

Age group

18 years and older

Supplementary notes

* The study included a total of 13,510 respondents, with a minimum of 1,000 from Germany.

The source does not provide a release date, the date used is that of last access.

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