Cosmetics & personal care ad spend on cinema in Italy 2019-2021

Published by Michele Majidi, Feb 27, 2023
The expenditure on cinema advertising of the cosmetics and personal care category in Italy increased significantly by 5.7 million U.S. dollars (+7944.61 percent) in 2021 in comparison to the previous year.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on cinema, the ad expenditure of the cosmetics and personal care category on magazines as well as on outdoor was considerably higher.

Cosmetics and personal care advertising spending on cinema in Italy from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

Italy

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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